Performance Marketer (Meta Ads + Organic Social)

XenonDev builds custom software and AI automation for clients in the US, UK, and Europe, and this is our first dedicated marketing hire. You’ll run growth for the products we build. Your first engagement is a three-month paid and organic campaign on Meta for a live US consumer product: audit, strategy, creative, daily execution, and weekly optimization, owned end to end. Start date is October 1, 2026, reporting to the CEO. It starts as a contract because that’s the length of the engagement; if it goes well, there’s a full-time seat running growth across our own products and other client accounts.

• Weeks 1–2: brand audit, competitor analysis, messaging, target demographics, Meta Business Suite setup (Facebook + Instagram, pixel, audiences), a product demo video, and strategy sign-off before any spend.
• Ship roughly 30 ad variants a week against a $150–200/week budget.
• Publish 2 posts and 1 story daily on organic, from a content calendar you own.
• Read the numbers weekly: scale what converts, cut what doesn’t, drive cost per signup down.
• Report weekly on spend, performance, and what you’re changing.
• Document audiences, creative, and results so the account stays handoverable.

• 4–5+ years running Meta paid campaigns with real budget accountability, ideally consumer or D2C.
• Hands-on Meta Business Suite: campaign structure, audiences, pixel and conversion setup, A/B testing at volume.
• A track record you can walk through with numbers: CAC, cost per signup, what you tested, what failed.
• Strong written and spoken English; you’ll be in frequent direct contact with a US client founder.
• Able to produce or direct creative (ad copy, hooks, simple video edits) without waiting on a designer.
• Overlap with US hours and fast turnaround during the first six weeks.
• Self-directed: you’ll be the only marketer on this account.

• Consumer social or fintech-adjacent experience.
• Video editing (CapCut/Premiere).
• Organic Instagram growth.
• Analytics beyond Meta’s native reporting.

Our process is CV review → HR screening call → technical interview (walk us through a Meta account you’ve run, plus a short strategy exercise) → final conversation with the CEO. Attach your CV and use the cover letter to cover three things: one campaign you owned end to end with the actual numbers, the worst-performing thing you’ve run and what you learned from it, and your availability to start October 1. We need the hire confirmed by September 25 for an October 1 start, so apply early.